1/25/2024 0 Comments Coupon databaseIn fact, when shopping for Food and HH goods, these consumer’s paper and paperless coupon usage is higher than all consumers. Online shoppers are big seekers of value. A combination of google ads and coupon strategy can work effectively to reduce marketing costs and reach out to a more targeted audience looking for your products resulting in a positive ROI. This motivates the customers to claim their “reward” faster.Īd placements in main stream media is expensive. Also limited time coupons can be a great strategy to ‘pull in customers’. One way of using coupons is by rewarding your loyal customers, they are likely return and shop from you more often. This helps to grow customers and boost sales. Rewarding new customers makes them feel motivated to visit your store. These discounting strategies resulted in the maximum number of orders for their users. According to Send Owl, there are three sweet spots for discounts: 20%, 33% and 50%. This helps to boost brand recognitionĪs we said before, who doesn’t love coupons. Here are some reasons why business today are implementing elaborate coupon strategies…įigure 3: Benefits of a Coupon Management Systemĭata is king… Coupons can be used to lure new customer to your store/ restaurant in order to acquire their data and then use the data for your future marketing campaigns.Īnother good way to keep your brand in the minds of people is to have consistent branding across Physical/Digital coupons. If your customers love coupons, then so should you. And according to a Valassis coupons report In comparison to two years ago, there are significantly more consumers who say they always use coupons, driven by an increase in millennials’ frequency of coupon use.įigure 2: Coupon Usage Statistics (Source: 2k18 Valassis Coupon Intelligence Study) In a survey by Market track 83% of shoppers have made an unplanned purchase based on a promotion/coupon. But Why Should A Business Implement Coupon/Incentive Programs?Ĭoupons are a powerful tool to attract new customers. A coupon management system helps you engage with your customers while giving you real time data of how and when the coupons are being used. Simply put, a Coupon Management Syst em is a promotion tool that helps to create, manage and track coupons in real time. Today businesses play on this trend by integrating their business strategies with a Coupon Management System.įigure 1: Coupon Usage Statistics (Source: 2k18 Valassis Coupon Intelligence Study) What Is A Coupon Management System Exactly? With the digitization of coupons, eCoupons are more accessible than ever. Well, because almost everyone today has a smart phone and who doesn’t love coupons? And an estimated of 31 Billion eCoupons will be redeemed globally. Statistics show that by 2019, there will be an estimated 1.05 Billion Mobile Coupon Users.
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